T-Mobile has long had several major disadvantages: Not offering the most popular smartphone, Apple's iPhone. Having a network that uses different, incompatible frequencies for 3G data then AT&T. And not having a 4G LTE network in an era where Verizon and AT&T have most important locations covered and even Sprint and MetroPCS have a network.
They've been solving problem number 2 by gradually rolling out HSPA+ in the same frequency band as AT&T over the last several months, but the other two have thus far been unresolved.
At an event today where the company is branding it self as the "Uncarrier," they have completely revamped the plans they offer, announced they will be offering the iPhone, and flipped the switch on a 4G LTE network in several major markets, and released a new hotspot.
Plans:
Their new plans emphasize simplicity: All of them have no contract, and the only thing you're choosing is how much data you want. $50 a month will buy you unlimited voice, texting and a measly 500MB's of data, while adding $10 a month to that gets you 2.5GB's a month. Another $20 a month, for a total price of $70 a month, will get you completely unlimited internet, texting and phone calls. As for family plans, you add $30 to all of the previous figures, meaning 500MB's for both lines will cost you $80 a month, 2.5GB's for each line will be $100, and unlimited is $120.
Meanwhile, mobile data plans for devices such as tablets or mobile hotspots to use your laptop with, start out at $20 a month for 500MB's of data. $30 a month will net you 2.5GB's, $40 4.5GB's, and so on up to $80 a month for 12GB's. If you also have a normal T-Mobile phone plan, you can reduce any of those prices by $10 a month.
Worried about having to pay the full price of a phone since the company isn't offering subsidized devices with contract plans any more? T-Mobile has a solution. Basically, it'll let you pay off the phone gradually, paying a down payment of anywhere between $10 for their low end devices to $199 for the Samsung Galaxy Note II, and then an extra $20 a month on your bill. In other words, it's like AT&T or Verizon's method of having you pay a small amount up front and then a more expensive bill, but it's transparent that you're paying for your phone, and if you do bring an unlocked device or pay the full price of the phone upfront it'll be cheaper every month.
Devices:
T-Mobile finely has the iPhone. Apple's pride and joy, the iPhone 5, will be available on April 12th for $100 up front and $20 a month. The older 4S and 4 will be $70 and $15 respectively up front with the 4S having the same $20 a month payment, and the 4 a $15 a month charge. Both will end sooner then the 5, though, as the devices are cheaper. The iPhone 5 will even be able to use T-Mobile's HD Voice service for, well, better quality voice calls.
The carrier has also announced that it will be getting the
other most anticipated-by-mainstream-audiences phone of the year, Samsung's new Galaxy S IV, as well as the(in my opinion) slightly better HTC One, which is coming soon for $99 a month and $20 a month after that. The Blackberry Z10 is also coming to T-Mobile for $99 down and an $18 a month payment. Meanwhile if you have a Samsung Galaxy Note II or Galaxy S III, you should be getting a software update that enables LTE support.
LTE:
Speaking of LTE, the lack of that network was probably the biggest problem with T-Mobile, at least for people who use their phones for work and need high speed data. Today, they've lit up the following 7 markets: San Jose, CA, Washington, DC, Houston, TX, Baltimore, MD, Kansas City, KS, Las Vegas, NV, and Phoenix, AZ. There's also a new mobile hotspot, the wonderfully named Sonic 2.0 Mobile Hotspot 4G LTE, which will be $29 down with payments of $5 a month.